Brand is all about the emotional aspect of the product benefits. Without brand, product is just commodity with functional benefits and no more. In a world of imbalance between supply and demand, businesses hardly can compete simply by the functional benefits of their products and services. Thus, building brand is not a choice but a must – for long-term growth.
To build a great brand, well-defined value proposition is the first element to start with, then a brand platform is to follow before any work on identity or marketing and communications.
With multiple years of experience working with both global brands and local brands helping them adapt to the new markets locally or internationally, Wisdom Agency has built and perfected a rigorous procedure of brainstorming and ideation to extract the most essential ideals from clients, helping them build and execute the brand strategies.
Communications is the final part that completes the classical marketing mix of 4 Ps. Without good communications planning, a great product would still find it difficult to touch the hearts of their customers and convince them to buy. Furthermore, the long-term planning of marketing communications is crucial to level up the brand and image of a company or product to the next level of international standards.
A good communications plan does not only rely on trendy tactics but also take into account the importance of the strategy, connecting the dots of audience, brand, content, budget and expectation. A great communications plan, furthermore, closes the strategic gap of KPIs between marketing and business.
At Wisdom Agency, we are not satisfied to work and commit with clients based on marketing KPIs only but always aim to the end of business. We are keen on providing consultancy of marketing communications based on a long-term view with a set of consecutive campaigns that truly drive sales and serve customers. We do not wish to win a marketing pitch but aspire to work together and progress toward that end goal of a long-term partnership as a result-oriented agency.
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not want, inbound marketing forms connections with customers by providing the solutions tailored to them.
A good inbound marketing strategy focuses on creating customised contents and automating the process by applying compatible digital tools. A great inbound marketing strategy, on the other hand, pays more attention to brand understanding and conversion funnel to ensure that marketing, in whatever form it takes, must guarantee the business objectives.
Wisdom Agency has been the certified partner of HubSpot since 2019. Our team of consultants have helped many clients in both B2B and B2C sectors transform their business and marketing by embracing the inbound methodology, serving customers better and converting more leads.
Digital marketing should not be considered and planned separately as a function of marketing but rather should be recognised as an inseparable component of modern marketing and business infrastructure. Digital marketing is therefore an inseparable part of every modern marketing agency.
In today’s world, the concept of digitalisation has advanced so fast that it often overwhelms businesses that are slow to adopt its latest application or invest in technology without a strategic planning beforehand. For example, optimizing the website and integrating it with other digital platforms to ensure that it works effectively to its full potential as either a lead-gen tool or branding asset is part of the strategy that needs to be pre-defined before any execution.
At Wisdom Agency, we have a wide range of expertise and the strategic focus on digital planning to ensure the most relevant contents and platforms to customers’ needs. The process starts with a thorough Digital Audit procedure to unearth true problems and needs, then consult the right solution. From content development, digital media planning to digital infrastructure development, we have everything covered so that customers do not have to worry about keeping pace with technology but focus on the business aspects that are really important to them.