Sunrise Riverside is the newest project in Ho Chi Minh City’s south, located on the arterial route Nguyen Huu Tho and in the densely populated residential area Tran Thai.
Sunrise Riverside requires a suitable content plan to differentiate itself on the market, highlight the location’s strengths. Furthermore, Sunrise Riverside needs an effective digital strategy to reach and convert target audiences into leads via digital platforms.
Officers and managers are defined up to the C level as the target customers interested in real estate investment and family-oriented lifestyles. The plan is to approach current Facebook fanpage followers and track the code to create a database. We are leveraging different platforms (from Facebook Ads to GDN) to drive traffic to the landing page with the created call-to-action content.
With the clear objectives and audience mentioned above, Wisdom Agency has designed content direction for this campaign. Firstly, by highlighting Sunrise Riverside & Project’s unique selling points and emphasizing the value retrieved from the prime location—close to everywhere, Sunrise Riverside came up with the creative idea of “Khi cự ly là ưu thế”. Then, provide informative content and a Call-to-Action effect with promotions or events to drive users to the sales gallery. Lastly, provide the benefits of purchasing the Sunrise Riverside project, from social status, investment value, and strategic and long-term vision, to a modern lifestyle and more.
Digital Content Plan
Digital Marketing Plan
After 4 months of campaign running, there were 1,500 leads created in a total of 375,000 clicks with the level of CPL at 1,500,000 VND.