Mercon Coffee Group is widely known in the coffee industry around the world, but its appearance in the Vietnam coffee market is fully new, not to mention that Vietnam Specialty Coffee market is also a new in the developed market here. The task was how to adapt that concept in Vietnam but still preserve the local relevance.
The “Redefine to refine” campaign was created to educate target customers about a Mercon leader in providing quality coffee. Through it Wisdom has demonstrated other strengths of the global Mercon brand.
Optimized advertising formats have helped Mercon fully convey the media message in the campaign.
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