Mai Linh is a pioneer and leading brand in the traditional taxi segment. To keep growing despite the strong competition from ride-hailing companies and the changed behaviors of the urban market, Mai Linh has restructured and expanded its services, which required a corresponding change in its core value and brand strategy.
Renew the brand strategy of Mai Linh Corp to create a strong foundation to adjust or develop a corresponding strategy for its sub-brands.
Build brand positioning, brand purposes, brand idea, distinguish beliefs, brand personality, and brand tagline.
Building and renewing the respective brand strategy and new strategy adapted for its sub-brand:
Fully completing Mai Linh Group’s ecosystem service:
Successfully repositioning the Mai Linh brand in the market with the position of “For Life Journey” with the purpose “Enrich lives by igniting the opportunities in movement”.
Tell us if you need some advice!