Topcake is a newly launched brand in Vietnam, who focused mostly on digital platform to develop its brand and business.
One of the key campaigns during the year for Topcake was Tet. WISDOM was in charge of promoting this new brand on social platform and committing traffic to page.
Social marketing as key activities, WISDOM employed many games and rewarding schemes to drive traffic to microsite and eventually to store.
Successful execution to introduce Topcake on digital platform
– Click to link game per month: 32,000
– Engagement: 50,000