The consumption coffee industry in Vietnam was booming. Mercon as a leading coffee exporter in Vietnam since 1988 also wanted to take part in this excitement by developing its own retail brand and marketing plan.
Utilising their advantage of wholesale pricing, Wisdom Agency assisted Mercon to identify the right target customer segment and build the proper business model to approach them, followed by the brand identity and communications plan.
Mercafe was launched and is still in its first year of business operations. The plan was set for 2 years to come so Wisdom Agency can return on this project real soon.