Wisdom Agency - Strategic Marketing Agency

Bonami

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Situation

Huu Nghi Bakery, a brand by Huu Nghi Food JSC founded since 2009, is a chain of nearly 30 stores featuring and showcasing gateaux product lines. After 10 years of development, the brand is facing the challenge to innovate its images in order to meet the increasing diversity of customer demands for pastry.

Solution

Taking the young generation in favor of quicks, convenience and diversity in urban areas as the main target customers, the Bakery has launched a wide range of brand-new fresh breads besides the traditional gateaux. The new name – BONAMI promises to appear with a completely unique brand identity.

Result

The new brand identity brings a whole new look to the brand, which promises to become an ideal destination for all fresh bread lovers.[:]

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