One Road Publishing (ORP) is a newly established business entity in Vietnam focusing on financial news to guide the Western investors through clutter. Of course, this is strategic partnership in which we build everything from scratch.
Xuan Hoa was going through a business transformation from state-own to joint-stock company. Besides, the new brand also needed a re-positioning to higher segment.
based on our intensive market analysis, we’ve managed to completely modernize the company’s brand identity system, develop a strategic framework for all marketing activities until 2020.
Scope of work
Data research: primary research extensively on product end-user together with interviews of all stakeholders to set direction for brand growth and product development.
Branding: a holistic brand strategy with a 5-year time frame toward international brand status.
Marketing: a new marketing strategy with focus on digital platform and new product design together with production optimisation advised by Japanese experts from Toyota.
Tech: new wesbite and tracking systems, the social platfrom provides feedbacks for product improvement.
We are proud of being an exclusive strategic agency of Xuan Hoa Furniture for the period 2016 -2020 to build and supervise all marketing-related activities. The transformation immediately received good feedbacks from customers and boosted sales volume over the top.