VFM was launching new financial products called Systematic Investment Plan (SIP) with the intent to make it as easy as possible to the non-investor people.
One Road Publishing (ORP) is a newly established business entity in Vietnam focusing on financial news to guide the Western investors through clutter. Of course, this is strategic partnership in which we build everything from scratch.
We immediately realized what ORP needed was a fully digitalised business operations system with priorities of content planning and digital marketing. Since our audiece is niche and recurring, the business model also requires a certain level of automation to shorten the time gap between each engagement and increase the personalization of content.
Scope of work
–Branding: a entirely new brand identity system was created, based on the inspiring story of the Acient Silk Road which connected the East and West
–Marketing: performance marketing with regional scale was what they needed. The marketing focused heavily on social media and search optimisation to collect and optimised for better leads
–Tech: website with a light-speed content uploading and management. The site also came handed with the integrated email and media automation which extracted data from multiple channels to solidify single customer portraits which further generate better action.
We are still on the progress to achieve the first 10,000 subscribers for the year 2017 but so far so good.