Nike React featured a revolutionized cushion technology for sportswear shoes. The “Choose Go” global concept had been well established around the world. The task was how to adapt that concept in Vietnam but still preserve the local relevance.
“Choose Go” in the Vietnamese sense needed to be shown, not tell. That was why regardless of how insightful the message might sound, good celebrity endorsement was still required plus a little bit of exoticness. Wisdom created a campaign based on the idea of shoe delivery by running celebrities and free orders to attract the youth’s attention and leverage from this big idea to a 2-3 month campaigns
6 mil impressions generated
2300 pairs of shoes sold
USD270,000 revenue increment