Malefix is the men’s lingerie producer with a French style and quality.
Kaylee is a Vietnamese footwear supplier which has no differences comparing to their competitors.
Pursuant to the survey about customers demand, WISDOM proposed a brand design to Kaylee aiming at positioning its name into Vietnam shoes market and clients with their signature figures, as well as mapping its competitors, thus, exciting sale and turning over.
Branding: built business concept and positioned Kaylee’s name into Vietnam shoes market and clients with their signature figures, different with their competitors.
Reach a peak at 5k fans with more than 20k engagement after campaign.