Coco Ichibanya

Situation

Lotus Group was planning for the new carry brand in Vietnam, which is a mix between Japanese and Indian cuisine – the Coco Ichibanya.

Solution

A launching plan for Coco Ichibanya was designed based on the concept of Yin Yang to promote both the deliciousness of Indian cuisine and healthy essence of Japanese culture.

Scope of work

• Event
• Social management
• PR

Result

• Reach: 1,332,456
• Engagement: 9,642
• Social fan growth: 1.594

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