Wisdom Agency - Strategies for Mid-Sized Business

Coco Ichibanya

Situation

Lotus Group was planning for the new carry brand in Vietnam, which is a mix between Japanese and Indian cuisine – the Coco Ichibanya.

Solution

A launching plan for Coco Ichibanya was designed based on the concept of Yin Yang to promote both the deliciousness and diversity of culture in Vietnam.

Result

Awareness:

Social fan growth:

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