Malefix is the men’s lingerie producer with a French style and quality.
Corèle V. is the domestic lingerie producer with a French style and quality. The company inherits passion from its founder and technology from all its global partners before launching its own product line customised for Vietnamese women. The request was to communicate French quality with affordable pricing but still retain the high position of brand.
Content strategy on social platform was what we did together with offline event and product gifts. In the end, nothing is better at tailor-made solution as Facebook and that is what we want to achieve when attach this new brand with this new platform.
The fanpage creates a soft feminine feeling for brand and provides valuable instructions for “wearing it right” with the V-shaped program. Despite the limited number of fans, posts are highly engaged and shared.