Big C wanted to design a digital game for Tet in order to get the participants information.
WISDOM was in charge of designing game page with landing page to attract fans. We also did create content hit to promote traffic for Tet campaign. WISDOM proposed the media strategies through channels as: socials, Display Ads, KOLS and so on.
Here is the gained achievements listing:
Participants of digital game: about 314 thousands
Impression: more than 189 millions
Built PR offline activities for BigC