One Road Publishing (ORP) is a newly established business entity in Vietnam focusing on financial news to guide the Western investors through clutter. Of course, this is strategic partnership in which we build everything from scratch.
Xuan Hoa was going through a business transformation from state-own to joint-stock company. Besides, the new brand also needed a re-positioning to higher segment.
NCB had been through a transformation via acquisition. The bank needed a new brand strategy that truly can speak for what they are also a commnications plan that follow and support trade activities at branches and internaly.