Wisdom Agency - Strategies for Mid-Sized Business

Get comfortable.

There's always an inspiring behind every success. This story keeps every reader hooked and on the edge of their seats, no matter how many times it is read. A story that is able to cause a paradigm change and a shift in perception. Telling a story like this is very critical and this is why we take it very seriously.

Whether you’re looking to change your brand name and identity, you need to reposition your existing brand to focus and Pinot around something else, you want to redefine your brand strategy, or you are involved in a struggle to connect with your intended consumers, we’ll work closely with you to ensure your people, product or place of interest is seen, heard about and most importantly, loved.

Logo Development

Logo Development

A well-designed logo gives a business a professional and polished outlook to their clients and encourages potential customers by creating a layer of trust in them. Our team of branding experts can create a versatile, simple and just as professional mark that will serve as a true representation of your company. Our logo design process delivers multiple logo formats along with a logo outline, providing awesome details on font and color usage.

Brand Evaluation

Brand Evaluation

We will delve into your industry to pinpoint your target market before completing a comprehensive assessment to reveal whether your brand assets are reaching and resonating with that target. We will also determine whether the brand that has been created is in fact an accurate representation of what you offer to consumers. Basically, we will investigate to find out what’s working and what’s not so that we can make a strategic recommendation about what improvements should be made.

Brand Evaluation

Brand Evaluation

We will delve into your industry to pinpoint your target market before completing a comprehensive assessment to reveal whether your brand assets are reaching and resonating with that target. We will also determine whether the brand that has been created is in fact an accurate representation of what you offer to consumers. Basically, we will investigate to find out what’s working and what’s not so that we can make a strategic recommendation about what improvements should be made.

Visual Identity

Visual Identity

Determining a visual direction before commencing the process of creating a brand is a wise investment. It allows us to create a clear path that will serve to guide your branding adventure, and it offers us the invaluable opportunity to ensure that the brand we create is a brand that you feel falls in line with your specific business objectives.

Our team will curate various patterns, photos, colors, and fonts that will help to create a distinct visual direction. This direction will serve as ground zero for developing your brand image and personality, and will act as a guideline to which we’ll adhere strictly in our quest to create future brand assets. Practically speaking, we will create multiple options for the visual direction of your brand. You will select one of the options, and all branding work that has to do with that option will follow the lead of that direction.

Name Development

Name Development

The main purpose of the naming process is to establish a memorable and meaningful name that will have a positive impact for your brand and register deep in the minds of your proposed customers. Your name needs to stand out among competitors and appropriately encompass your target audience, brand message, and vision. This is how you’ll be able to convince your potential customers to actually take that step of faith in you. Using our expertise and experience in various naming principles, we will be able to carefully guide you through the naming process until a compelling and creative name comes to mind; a name which we’ll run with.

Name Development

Name Development

The main purpose of the naming process is to establish a memorable and meaningful name that will have a positive impact for your brand and register deep in the minds of your proposed customers. Your name needs to stand out among competitors and appropriately encompass your target audience, brand message, and vision. This is how you’ll be able to convince your potential customers to actually take that step of faith in you. Using our expertise and experience in various naming principles, we will be able to carefully guide you through the naming process until a compelling and creative name comes to mind; a name which we’ll run with.

Brand Voice

Brand Voice

Your brand voice dictates the tone, adjectives used, direction, and grammatical style of your chosen mode of communication. Just as a person has certain tendencies hidden beneath within their voice, a brand also has a voice, and everything that is communicated should be dictated by the style of that voice. Determining brand voice isn’t something that comes easy at any rate, and it is often easier to approach this task from a point of view that is external to your company.

Brand Management

Brand Management

Immediately you’ve been able to see the look and feel of your brand as an asset and understand the fact that marketing materials change drastically from one year to the next for no strategic reason, it may be possible that the problem lies in the wrong management of your brand. By overseeing the entirety of your marketing strategy, we are able to ensure that your brand operates within the guidelines that we will have set out in the branding exercise, and that changes are made strategically…and only when necessary. A cohesive brand will lend itself to a more professional image, and that will ultimately aid in the speedy and consistent growth of the business.

Brand Management

Brand Management

Immediately you’ve been able to see the look and feel of your brand as an asset and understand the fact that marketing materials change drastically from one year to the next for no strategic reason, it may be possible that the problem lies in the wrong management of your brand. By overseeing the entirety of your marketing strategy, we are able to ensure that your brand operates within the guidelines that we will have set out in the branding exercise, and that changes are made strategically…and only when necessary. A cohesive brand will lend itself to a more professional image, and that will ultimately aid in the speedy and consistent growth of the business.