Wisdom Agency - Strategies for Mid-Sized Business

  • How to Personalise Post-GDPR

    How to Personalise Post-GDPR

    In the new data regulation landscape, targeting consumers with personalised communications is a renewed challenge for marketers With the GDPR now in force, marketers are coming to terms with a significant reduction in the volume of customer data they can legally use. Meanwhile, customers appear to want greater personalisation in marketing communications and advertising. These…

  • Middle-sized Companies and Misconceptions about Strategy

    Middle-sized Companies and Misconceptions about Strategy

    I had 8 years working in marketing agency for both global and local large-sized corporations. The work was fun but I realised that its contributed value to my clients’ businesses might not be much because working in agencies my agency was only allocated a small part of their marketing work. Thus, I decided to end…

  • My 5Fs – To Orientate a Small Firm in Ever-Changing Industry

    My 5Fs – To Orientate a Small Firm in Ever-Changing Industry

    Hello there! Are you my peer? Do you also run a small firm in an ever-changing industry? I joined marketing 10 years ago; specifically, the dark side (agency) for 8 years and have never ceased to be amazed by how fast it changes, especially in a developing country like Vietnam. Truth is digital marketing agencies are…

  • When Chess Teaches Marketing About The Principles of Strategy

    When Chess Teaches Marketing About The Principles of Strategy

    Do you play chess? Do you work in marketing? These are two basic questions that I strongly recommend everyone to ask themselves before heading down into the details. Throughout human history of conflict and warfare, chess has emerged as a simple replication of war, and the art of waging war is believed to be very…

  • How Marketers Can Adapt to The Always-on World

    How Marketers Can Adapt to The Always-on World

    With the rise of mobile platforms and fast wireless internet, people are more connected than ever before. In just a few taps we can pay our bills, check the weather, navigate cities and communicate with our friends. We expect these services to be available at all times, whenever we call on them. The era in…

  • Cracking Cryptocurrency for Marketers

    Cracking Cryptocurrency for Marketers

    Blockchain and cryptocurrencies have been presented as a disruptive technology that could overturn the digital economy. But what should marketers be aware of before jumping on the bandwagon? What is it and why should marketing care? In essence, blockchain is a long strand of data that exists on a network of peer-to-peer computers on the…

  • The Arising New Role of Digital Marketers in the C-suite

    The Arising New Role of Digital Marketers in the C-suite

    There’s been an awful lot of ink spilled in recent months over next May’s General Data Protection Regulation (GDPR). Lots of hand-wringing and concern as businesses ready themselves for the legislation, which rewrites the rules for collecting and managing consumer data, and steel themselves for one of the largest shake-ups to data privacy in a…

  • GNC Thinking Pattern

    GNC Thinking Pattern

    Not the General Nutrition Centre as you may think but my abbreviation for Global – National – Company (GNC). The purpose I established this GNC thinking pattern is to first focus my thoughts and fragmented insights on how to create an effective strategy for my company and then pass it down to all levels in…

  • eMetrics – The Way I Do Digital Marketing Good

    eMetrics – The Way I Do Digital Marketing Good

    Having been working in marketing and recently digital marketing for the past 6 years, yet the digital world never ceases to amaze me for how fast it grows and changes through time – like a sassy and unconquered-yet lady. From simple media buying to search marketing, social media, and lately either “creative-centric” or “performance-based” by…

  • When Music Teaches Marketing On The Art of “Integration”

    When Music Teaches Marketing On The Art of “Integration”

    The idea came to me during a musical practice session, a habit that I’ve kept for 15 years as a guitar soloist and violinist. To me, music is not just a hobby but also philosophy that can be applied in marketing work. Therefore, if you are either a marketer or musician, this article will serve…

  • The Art of War vs. The Art of Governance

    The Art of War vs. The Art of Governance

    This is solely the reflective writing upon two books that I have read recently. Personally I have two great for life; the first is about how people think and behave, the second is about how they plan for the future which I think is mostly about strategy. Strategy in my own opinion is simply the…

  • Sand Clock Strategy – Model for Communications Planners

    Sand Clock Strategy – Model for Communications Planners

    This article is written to resolve the myth of marketing’s dependence on creativity and to assist young marketers to fast-track planning process. For others, it might be a good reference if one wants to know how marketing works in a consulting agency. It revolves around one simple question: Is there common formula for all marketing…